Direct Mail vs. Email. Which is Better?
Email versus direct mail: Which gives marketers the best results? The answer, as you might suspect, is not clear cut. The right mix of the two methods can help marketers get the most out of their campaigns, suggests an infographic by UK marketing firm Proactive.
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.