Millennials Haven’t Killed Print:

Canon Launches Print for Action Initiative to Show Print Remains an Influential Medium Thursday, February 14, 2019 Press release from the issuing company New Canon U.S.A. Survey Finds 47 Percent of Americans Would Feel Sad in a World Without Print Melville, N.Y. – Print has long been a powerful medium to inspire action, from promoting social change to influencing purchasing decisions. It therefore comes with little surprise to Canon U.S.A., Inc., a leader in digital imaging solutions, that nearly half of Americans would feel sad in a world without print, according to survey findings released by the Company today. The.. Read More »

2019 USPS Mailing Promotions Announced

On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875, which approved six proposed USPS mailing promotions for 2019. These promotions are offered as a way to support mailers in their continued utilization of mail as part of their multi-channel marketing mix while also attempting something new with their mail pieces. These offerings encourage marketers to use techniques like dynamic color print and mobile/barcode technologies as a way to increase ROI and improve customer engagement with the physical mail piece.   The six promotions approved for 2019 are as follows: Tactile, Sensory and Interactive Mailpiece Engagement Promotion Registration.. Read More »

Postal Terms Glossary

from Mailing Systems Technology magazine 12/18/2018   Even if you are a veteran of the mailing industry, you may still come across a term that causes you to scratch your head. And if you are new to the mailing industry, well, you can feel that folks are speaking Greek. Industry expert Mark Rheaume has compiled a glossary of the most common postal terms and their definitions. We hope this helps -- enjoy! Read More » "News You can Use". Recommendation # 10.

A Maker's Field Guide to Envelopescourtesy of Mohawk Fine Papers, Inc.An envelope is a simple and familiar form. It requires no power source or special reader to be held, read and understood. Equal parts function and first impression, an envelope has all the right elements to make any project exceptional. Introducing A Maker’s Field Guide to Envelopes, the latest in a series of comprehensive, printed guides designed to inspire and educate designers, their clients and printers on the importance of choosing the right materials for print.“The new Maker’s Field Guide to Envelopes is the latest expression of Mohawk’s ongoing commitment.. Read More »

How the USPS’s Proposed Changes to Marketing Mail Hurts Customers

Phil Thompson is Quad/Graphics Director of Postal Affairs. He manages the business and technical relationship between Quad and the USPS. Phil partners with the USPS and customers to develop, test and improve the efficiency of mail handling and expand postal e-commerce solutions. On August 23, the United States Postal Service filed a Federal Register with proposed changes to the definition of Marketing Mail Contents. This proposal has mailers at all levels very concerned, regardless of industry. Members of the USPS state that their goal is to open a conversation about what Marketing Mail is, and to look at ways to.. Read More »

Are Changes to Standard Mail on the Horizon?

Mailing Systems Technology Magazine USPS Regulations & Updates / Oct. 9 2018 An unfortunate yet chronic criticism of the Postal Service is that it seems to not understand its commercial customers’ businesses. What they do, why they do it, what their business objectives are – all that seems too often to escape the USPS, despite decades of exchange between the agency’s personnel and its customers at a range of levels and venues.To many in the commercial mailing business, as well as their clients and associated agencies, the latest example of this circumstance was an unexpected proposal the agency published for comment in.. Read More »

Snail Mail Makes The Race: How Email And Direct Mail Work Together

Not to utter heresy, but did you know that direct mail can be more effective than email in some campaigns -- and that both channels work better when used together? Those are among the core beliefs of Ron Jacobs, CEO of Jacobs & Clevenger, a Chicago-based agency, and author of Successful Direct Marketing Methods, the book series started by the late Bob Stone, now in its eighth edition.   Email Insider interviewed Jacobs to get his input on how the channels differ, and how they can be used in tandem.  MediaPost:  Is snail mail really as useful as email?  Jacobs:  There’s a perception.. Read More »

Numerous High Impact Express Envelopes in Stock!

A printer, ad agency or mail house might tell you that it will take a few weeks (at least) for your custom envelope to be printed. It's probably because they don't carry enough inventory to get the job done. With hundreds of thousands of card stock envelopes “on the floor”, we may have exactly what you're looking for. Most orders ship within 24 hours. Visit our easy to use website or call 800 385 1681. Order your 4Q envelopes today! Save 10% by using checkout code USNA58. Read More » "News You can Use". Recommendation # 9.

Paper & Packaging – How Life Unfolds® launches characters for campaign The Paper & Packaging – How Life Unfolds® campaign today revealed two new animated characters to further strengthen consumer connection to paper and packaging. The new industry brand ambassadors are a springboard for inspiring creativity, connection and achievement–qualities consumers around the world appreciate when using paper and paper-based packaging products. “Paper and packaging products are prevalent in our lives, and it was our goal to create highly-relatable characters to represent the vital roles that paper and packaging play for each and every one of us,” shares Mary Anne Hansan, president.. Read More »

Quantify Your Direct Mail Response Rates Using Mail Tracking

This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember that when used alone, these techniques will never outshine direct mail marketing when it comes to response rates.When done correctly, direct mail marketing can achieve about a 3.7% response rate on a house list and a one percent rate with a prospect list. In contrast, all the digital channels combined only deliver a 0.62% response rate — when used without the support of offline marketing efforts. Even though response rates for.. Read More »

FREE Shipping on 9 x 12 Envelopes!

There's no benefit to waiting when it comes to marketing, so here's a little motivation. Order 9 x 12 envelopes by Friday, July 6th, and we'll give you FREE shipping! You can purchase one (1) box of 350 or up to ten (10) boxes. NO contracts. NO tricks. NO future obligations. Discount code: FREE 7/6/18.When your next direct mail promotion absolutely, positively has to get opened, our in-stock envelopes work every time. Don’t delay! This is a limited time offer never previously offered. Visit to use the FREE SHIPPING discount code: FREE 7/6/18. Or, call (800) 385-1681 today to.. Read More »


Written by: Bruna Martinuzzi , Presentation Skills Training, Author, Columnist AMEX OPEN, Clarion Enterprises Ltd. Is direct mail marketing outdated? Not so, according to research. Find out why you may want to make direct mail part of your overall marketing strategy. With the proliferation of online marketing strategies in today's digital age, you may think that direct mail marketing is too old school and may no longer be effective. But direct mail marketing is alive and well and can be an important component of your marketing strategy. What Recent Studies Reveal About Direct Mail Marketing That direct mail marketing can.. Read More »

Acquire, Retain, and Re-engage with Direct Mail

In a highly competitive marketplace, many businesses agree that gaining new customers – and keeping them – can be a challenge. Integrating direct mail into a holistic, omni-channel marketing campaign not only serves as another visual way to get in front of consumers and tell your story, it can also give you the power to drive business and convert customers in different stages of the marketing life cycle.  When looking at marketing response rate, one study found direct mail outperforms digital channels, including email, online display, paid search, and social media (“DMA Response Rate Report 2017”). With direct mail remaining.. Read More »


Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best for you. Tactic 1: Personal URL (PURL) Create a personalized website dedicated solely to your direct mail campaign. Include this PURL in your direct mail collateral only. That way, the unique visits, sessions and page views the site amasses will directly correlate to your campaign... Read More » "News You can Use". Recommendation # 9.

Informed Delivery® for Business Mailers                                                                                                      Create Once. Connect Everywhere. The U.S. Postal Service® is enhancing the mail experience nationwide with Informed Delivery—an optional notification service that provides eligible residential consumers with a daily digital preview of their household's mail. Informed Delivery offers business mailers the opportunity to engage users through an integrated.. Read More »

What Makes Mail “Interesting”?

By Heidi Tolliver-Walker.  WhatTheyThink.  Published: July 5, 2017 85% of people will open mail if it “looks interesting.” But what makes mail “interesting”? While we tend to talk about the elements of direct mail in isolation, the reality is, it’s not one element or the other—but a combination of elements whose results are multiplicative rather than additive—that make mail interesting. It’s important to get that combination right. What’s the big deal about that? We’ve all seen the stats about how much people still love mail. What’s new or more noteworthy about this one? Maybe it’s the wording. What struck me.. Read More »

Think Direct Mail Marketing Is Dead? Not For Millennials.

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every age group. This is among the findings from a study by InfoTrends and Prinova. And it doesn’t just work (or work less than it once did), the.. Read More »

Forget the Hype: Direct Mail Is Not Dead

There's a common misconception that direct mail is a thing of the past. Don't believe in the hype; direct mail is still very much alive. Would you like to know a proven way to reach more customers, communicate directly with your most ideal target market and communicate in a vacuum, isolating you and your target market away from your competition? What if I told you that you could do all of this in a way that your competitors most certainly are not and in a way, they dismiss as “old generation” and past it? Well you can. Not with Facebook,.. Read More »

Direct Mail vs. Email. Which is Better?

Email versus direct mail: Which gives marketers the best results? The answer, as you might suspect, is not clear cut.  The right mix of the two methods can help marketers get the most out of their campaigns, suggests an infographic by UK marketing firm Proactive. Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.  Read More »

Why Direct Mail Marketing is Still Relevant

Written by ALEKS PETERSON. January 6, 2017. Aleks Peterson is the content manager at TechnologyAdvice. Why Direct Marketing is Still Relevant for B2B Thanks to the HubSpots and the Seth Godins of the world, direct marketing (also known as outbound) has lost a lot of ground to its younger, prettier, more socially responsible sibling: Inbound. Some have gone so far as to call it “dead.” Are we to believe that the channels and strategies some of the world’s biggest brands have trusted for decades, since before Steve Jobs grew his first chest hair, are now irrelevant? Of course not. Direct.. Read More »