How the USPS’s Proposed Changes to Marketing Mail Hurts Customers
Phil Thompson is Quad/Graphics Director of Postal Affairs. He manages the business and technical relationship between Quad and the USPS. Phil partners with the USPS and customers to develop, test and improve the efficiency of mail handling and expand postal e-commerce solutions. On August 23, the United States Postal Service filed a Federal Register with proposed changes to the definition of Marketing Mail Contents. This proposal has mailers at all levels very concerned, regardless of industry. Members of the USPS state that their goal is to open a conversation about what Marketing Mail is, and to look at ways to.. Read More »
Are Changes to Standard Mail on the Horizon?
Mailing Systems Technology Magazine USPS Regulations & Updates / Oct. 9 2018 An unfortunate yet chronic criticism of the Postal Service is that it seems to not understand its commercial customers’ businesses. What they do, why they do it, what their business objectives are – all that seems too often to escape the USPS, despite decades of exchange between the agency’s personnel and its customers at a range of levels and venues.To many in the commercial mailing business, as well as their clients and associated agencies, the latest example of this circumstance was an unexpected proposal the agency published for comment in.. Read More »
Snail Mail Makes The Race: How Email And Direct Mail Work Together
Not to utter heresy, but did you know that direct mail can be more effective than email in some campaigns -- and that both channels work better when used together? Those are among the core beliefs of Ron Jacobs, CEO of Jacobs & Clevenger, a Chicago-based agency, and author of Successful Direct Marketing Methods, the book series started by the late Bob Stone, now in its eighth edition. Email Insider interviewed Jacobs to get his input on how the channels differ, and how they can be used in tandem. MediaPost: Is snail mail really as useful as email? Jacobs: There’s a perception.. Read More »
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A printer, ad agency or mail house might tell you that it will take a few weeks (at least) for your custom envelope to be printed. It's probably because they don't carry enough inventory to get the job done. With hundreds of thousands of card stock envelopes “on the floor”, we may have exactly what you're looking for. Most orders ship within 24 hours. Visit our easy to use website or call 800 385 1681. Order your 4Q envelopes today! Save 10% by using checkout code USNA58. Read More »
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Paper & Packaging – How Life Unfolds® launches characters for campaign The Paper & Packaging – How Life Unfolds® campaign today revealed two new animated characters to further strengthen consumer connection to paper and packaging. The new industry brand ambassadors are a springboard for inspiring creativity, connection and achievement–qualities consumers around the world appreciate when using paper and paper-based packaging products. “Paper and packaging products are prevalent in our lives, and it was our goal to create highly-relatable characters to represent the vital roles that paper and packaging play for each and every one of us,” shares Mary Anne Hansan, president.. Read More »
Quantify Your Direct Mail Response Rates Using Mail Tracking
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember that when used alone, these techniques will never outshine direct mail marketing when it comes to response rates.When done correctly, direct mail marketing can achieve about a 3.7% response rate on a house list and a one percent rate with a prospect list. In contrast, all the digital channels combined only deliver a 0.62% response rate — when used without the support of offline marketing efforts. Even though response rates for.. Read More »
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There's no benefit to waiting when it comes to marketing, so here's a little motivation. Order 9 x 12 envelopes by Friday, July 6th, and we'll give you FREE shipping! You can purchase one (1) box of 350 or up to ten (10) boxes. NO contracts. NO tricks. NO future obligations. Discount code: FREE 7/6/18.When your next direct mail promotion absolutely, positively has to get opened, our in-stock envelopes work every time. Don’t delay! This is a limited time offer never previously offered. Visit https://xpressenvelopes.com/collections/9-x-12-xpress-envelopes to use the FREE SHIPPING discount code: FREE 7/6/18. Or, call (800) 385-1681 today to.. Read More »
DIRECT MAIL MARKETING: HOW TO BENEFIT FROM THIS STILL VIABLE STRATEGY
Written by: Bruna Martinuzzi , Presentation Skills Training, Author, Columnist AMEX OPEN, Clarion Enterprises Ltd. Is direct mail marketing outdated? Not so, according to research. Find out why you may want to make direct mail part of your overall marketing strategy. With the proliferation of online marketing strategies in today's digital age, you may think that direct mail marketing is too old school and may no longer be effective. But direct mail marketing is alive and well and can be an important component of your marketing strategy. What Recent Studies Reveal About Direct Mail Marketing That direct mail marketing can.. Read More »
Acquire, Retain, and Re-engage with Direct Mail
In a highly competitive marketplace, many businesses agree that gaining new customers – and keeping them – can be a challenge. Integrating direct mail into a holistic, omni-channel marketing campaign not only serves as another visual way to get in front of consumers and tell your story, it can also give you the power to drive business and convert customers in different stages of the marketing life cycle. When looking at marketing response rate, one study found direct mail outperforms digital channels, including email, online display, paid search, and social media (“DMA Response Rate Report 2017”). With direct mail remaining.. Read More »
6 WAYS TO MEASURE YOUR NEXT DIRECT MAIL CAMPAIGN
Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best for you. Tactic 1: Personal URL (PURL) Create a personalized website dedicated solely to your direct mail campaign. Include this PURL in your direct mail collateral only. That way, the unique visits, sessions and page views the site amasses will directly correlate to your campaign... Read More »
XpressEnvelopes.com "News You can Use". Recommendation # 9.
Informed Delivery® for Business Mailers Create Once. Connect Everywhere. The U.S. Postal Service® is enhancing the mail experience nationwide with Informed Delivery—an optional notification service that provides eligible residential consumers with a daily digital preview of their household's mail. Informed Delivery offers business mailers the opportunity to engage users through an integrated.. Read More »
What Makes Mail “Interesting”?
By Heidi Tolliver-Walker. WhatTheyThink. Published: July 5, 2017 85% of people will open mail if it “looks interesting.” But what makes mail “interesting”? While we tend to talk about the elements of direct mail in isolation, the reality is, it’s not one element or the other—but a combination of elements whose results are multiplicative rather than additive—that make mail interesting. It’s important to get that combination right. What’s the big deal about that? We’ve all seen the stats about how much people still love mail. What’s new or more noteworthy about this one? Maybe it’s the wording. What struck me.. Read More »
Think Direct Mail Marketing Is Dead? Not For Millennials.
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true. The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every age group. This is among the findings from a study by InfoTrends and Prinova. And it doesn’t just work (or work less than it once did), the.. Read More »
Forget the Hype: Direct Mail Is Not Dead
There's a common misconception that direct mail is a thing of the past. Don't believe in the hype; direct mail is still very much alive. Would you like to know a proven way to reach more customers, communicate directly with your most ideal target market and communicate in a vacuum, isolating you and your target market away from your competition? What if I told you that you could do all of this in a way that your competitors most certainly are not and in a way, they dismiss as “old generation” and past it? Well you can. Not with Facebook,.. Read More »
Direct Mail vs. Email. Which is Better?
Email versus direct mail: Which gives marketers the best results? The answer, as you might suspect, is not clear cut. The right mix of the two methods can help marketers get the most out of their campaigns, suggests an infographic by UK marketing firm Proactive. Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content. Read More »
Why Direct Mail Marketing is Still Relevant
Written by ALEKS PETERSON. January 6, 2017. Aleks Peterson is the content manager at TechnologyAdvice. http://technologyadvice.com/blog/author/aleks-peterson/ Why Direct Marketing is Still Relevant for B2B Thanks to the HubSpots and the Seth Godins of the world, direct marketing (also known as outbound) has lost a lot of ground to its younger, prettier, more socially responsible sibling: Inbound. Some have gone so far as to call it “dead.” Are we to believe that the channels and strategies some of the world’s biggest brands have trusted for decades, since before Steve Jobs grew his first chest hair, are now irrelevant? Of course not. Direct.. Read More »
LeadsConLas Vegas 2017
XpressEnvelopes.com is proud to be exhibiting March 20 - 22 at LeadsCon 2017. Attendees range from executive to manager and are highly focused on performance marketing to boost their lead counts and bottom line, increasing their conversions and sales. LeadsCon 2017 is the ideal place to learn what’s working in lead generation now and maximize your time out of the office and training investment. Experts and peers show how they get the attention of extremely busy prospects, how to demonstrate the best ROI to management and to get more out of your marketing resources, data and technology. At LeadsCon you’ll.. Read More »
Most Effective Method? Direct Mail or Email? Case Study Tells the Tale!
Data Services Inc. has published a case study with the side-by-side results of a test on the effectiveness of CTAs (call to action) use in direct mail and email in the same campaign. The big winner? Direct mail. By Heidi Tolliver-WalkerPublished: February 1, 2017 from What They Think. http://whattheythink.com/It isn’t very often that you see a case study revealing side-by-side testing results on print vs. email, so when I ran across this one from Data Services Inc., it caught my eye. The case study is older (posted on DSI’s blog in 2013), but it’s conclusions are still valid. It involves.. Read More »
2017 USPS First Class and Standard Postage Rate Increases.
Courtesy of Mailing Systems Technology Magazine (Abbreviated for length). Introduction The author of this article has created comparison charts that go over the changes to show how they will affect budgets. The reason that he does this is because when the USPS talks about a one to two percent increase, it’s important to remember this is overall. Based on the type of mail you do, the increase could be higher or lower. You need to look at the class, weight, zone, density, and special services required to see the true impact. Also, when you look at the new rate charts provided.. Read More »
The Impact of Using Envelopes in Direct Mail
Marketers have long understood the impact of using envelopes. Industry research has continually shown consumers are more receptive to direct marketing when an envelope is used. A study on the subject from Pitney Bowes, indicates that 69 percent of consumers would be more likely to open a mail piece with color text and graphics first compared to a plain white envelope without messaging. The power of the envelope Traditional printing technologies have made it difficult and expensive to produce personalized, color envelopes. Even adding full-color customization to pre-converted envelopes is a rarity today because of cost and complexity. Fortunately, a.. Read More »