Direct mail marketers are exploring changes to their envelopes to increase postal response rates.  Marketers know that generic direct mail won't work on today's savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the hands of tuned out customers. Using closed-faced envelopes — those that do not have a window for addresses — with any kind of personalized content means that the printer must include.. Read More »

64 National Organizations Launch 'Grand Alliance' to Save Our Public Postal Service On Feb. 12, 2015, more than 60 national organizations joined forces to launch A Grand Alliance to Save Our Public Postal Service. The debut of the Alliance included the premiere of a video featuring actor-activist Danny Glover, the creation of a new website, and many messages on social media. “I hope every APWU member will support this important endeavor by sharing the news with their family, friends, neighbors, and co-workers, and by posting messages on social media,” said APWU President Mark Dimondstein. Included among the 64 national organizations.. Read More »

What’s Old Is New? BY ZAK STAMBOR Managing Editor.  Internet Retailer Magazine.  February 2015.  Direct mail is an old form of marketing, but some retailers find it works for them today. Like many tech startups, LawnStarter aims to “disrupt” an industry that hasn’t changed much over the years. In the case of LawnStarter, that industry is landscaping. The way landscapers operate, including how they market themselves, isn’t efficient, says Ryan Farley, the startup’s chief operating officer. Most landscapers run local print ads that they can’t track. And if a prospective customer calls to get a quote, she usually has to.. Read More »

There's no benefit to waiting when it comes to marketing, so here's a little motivation. Order by Friday, 2/6/2015, and I'll give you 300 FREE 9 x 12 envelopes for every 1,500 you order. That's nearly $ 150.00 in immediate savings. There is no limit on this deal. For example, if you order 10,000 9 x 12 envelopes, you'll get 2,000 envelopes FREE. Xpress Envelopes allow you to create Priority Mail. But there is one major difference. They mail at standard or first class postage rates. These unique 9 x 12 envelopes get overnight attention - without the overnight price... Read More »

What the New Promotions Tell Us about Mailing in 2015 | Articles & Archives | Mailing Systems Technology November & December Issue 2014. By Kim Mauch.  Earlier this fall, USPS announced its intended list of promotions for the coming year. The yearly promotions and incentives are intended to help both USPS and mailers understand what types of mail are most effective, and to experiment with new technology and processes. Along with the information generated by these incentive programs, mailers usually receive a postage discount or credit for trying out the mail content or design. In previous years, USPS proposed up.. Read More »

XpressEnvelopes.com introduces two (2) NEW 9 x 12 envelopes.  These powerful and unique envelopes will ensure your next direct mail promotion gets noticed, opened and responded to!  Printed on heavy card stock using bold colors and exciting graphics, Xpress Envelopes allow marketers to create Priority Mail.  But there is one major difference.  They mail at standard or first class postage rates.  These distinct 9 x 12 envelopes get overnight attention - without the overnight price.   Scott Palmer, President of XpressEnvelopes.com comments: “With consumers continually being bombarded with advertising messages, those who are aggressive with their mail piece design will dominate the mailbox. One.. Read More »

Sustainable Paper Facts Organization  Two Sides creates a forum for the Graphic Communications Industry to work together and share experiences, improve standards and practices and maximize customer confidence in our products. Two Sides North America (originally called Two Sides U.S.) was launched in 2012 with members from the Graphic Communications Industry to create a forum for members to work together and share experiences; improve standards and practices; and maximize customer confidence in our products. Our Mission Statement Two Sides is a global initiative by companies from the Graphic Communications Industry including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing,.. Read More »

Date:  Wednesday, November 12, 2014, 2:00-3:00 pm EST Free WhatTheyThink webinar, sponsored by Canon, discusses preference for paper across a variety of applications and demographics WhatTheyThink announced the opportunity for industry professionals to attend a free printing industry educational webinar, The Preference for Paper. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature Jim Hamilton, Group Director at research firm InfoTrends. During a lively, interactive discussion, Hamilton and Sherburne will explore paper preferences across a variety of applications and demographics based on InfoTrends’ and other research. For more information please follow the link below. http://whattheythink.com/news/71176-free-webinar-preference-paper/?utm_source=WhatTheyThink+Newsletters&utm_campaign=6701df094b-Daily_Newsletter&utm_medium=email&utm_term=0_0e715f456d-6701df094b-322146741 Read More »

Make more sales by expanding your product line!  Buy our envelopes at wholesale prices and sell them to your clients for high profits.  Add value to your services by offering this unique marketing tool.  Xpress Envelopes allow your clients to create “PRIORITY & RAPID DELIVERY” mail.  But there is one major difference. They mail at standard or first class postage rates.  Express Envelopes get overnight attention - without the overnight price. Our envelopes are designed to break thru the direct mail clutter.  It’s the look of Overnight Delivery Services at a fraction of the cost.   Rush Express envelopes can be.. Read More »

Participate in Your Local PCC The Postal Customer Council® (PCC®) program is a valuable resource for business mailers, large and small. Local PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges. Though most PCC members include large business mailers, government agencies, and business mail service providers, small businesses can benefit from PCC membership, too. Your local PCC offers these benefits... Learn from postal experts about marketing through the mail. Find new sources for mailing lists. Printing, database management, and more. Get discounts to.. Read More »

Side seam Express Envelopes open on the long dimension. These are ideal for promotional efforts when maximum advertising space is desired. Our 6 x 9 envelopes are produced with windows and without.  Our 9 x 12 envelopes come in non-window formats.  For larger runs of 50,000 +, we'd be delighted to produce a customized 6 x  9 or 9 x 12 Rush Express Envelope.  Call for an estimate.        ADDITIONAL INFORMATION: Open side envelopes have the opening and seal flap on the long dimension and are ideal for automatic insertion applications. XpressEnvelopes.com recommends contacting your mail house prior to ordering envelopes to.. Read More »

NPTA's new publication: Print Works! NPTA is pleased to announce the debut of its new print publication, Print Works!, a perfect-bound magazine that features well-balanced content, vibrant imagery, and high-quality paper and ink finishes. Original editorial, as well as that from credible third-party sources, effectively demonstrates tells the positive story of paper and print, showcases new techniques and technologies, and reinforces the value of working with a paper merchant. It was developed for print buyers and those that influence the purchasing of paper who are hungry for new ideas and innovation for their multi-media marketing campaigns. More than 30,000 chief.. Read More »

This comes from a paper company.  http://www.paperbecause.com/home.  Well done and easy to read.   Domtar is committed to the responsible use of paper. We're also committed to communicating paper's place and value to the businesses and people that use our products every day. Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper. That's why we love paper.  Read More »

That’s why we offer our most appealing, colorful, and creative Rush Express envelopes in one place. Please check out our assortment of attention-worthy Priority Express envelopes. Send impressive direct mail for your business or company. If you’re mailing out exciting promotional material such as mortgage brochures, attorney marketing booklets, audience development offers or seminar marketing pamphlets, you’ll want a Xpress Envelope that perfectly captures your message. Choose from a range of exciting full color 6 x 9 Rush Priority Express envelopes. A pre-printed Express envelope for your direct mail efforts is just a click away. 80# Cover weight (C1S) paper.. Read More »

XpressEnvelopes.com is proud to announce the release of 4 new envelope designs. These unique 6 x 9 and 9 x 12 full color envelopes increase response rates, are cost effective and will save endless hours of upfront envelope design. Printed on heavy stock using striking bold colors and exciting graphics, distinctive Xpress Envelopes provide the "look and feel" of official overnight delivery envelopes. But there is one major difference. They mail at standard or first class postage rates - saving marketers’ thousands of dollars. Scott Palmer, President of XpressEnvelopes.com comments: “An envelope is NOT just an envelope. One of the most important elements.. Read More »

There's no benefit to waiting when it comes to marketing, so here's a little motivation.  Order by Friday, 9/12/2014, and I'll give you 1,000 FREE envelopes for every 5,000 you order.  There is no limit on this deal.  For example, if you order 50,000 envelopes, you'll get 10,000 envelopes FREE. Xpress Envelopes allow you to create Priority Mail.  But there is one major difference.  They mail at standard or first class postage rates.  These unique envelopes get overnight attention - without the overnight price.  Our envelopes are designed to break thru the direct mail clutter.  It's the look of USPS / DHL / FedEx.. Read More »